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Tuesday, August 15, 2017

How to create effective instructional videos!



STEP #1 – THE INTRO (Character Development)

Nobody wants to just jump in and quickly see how to do a dumbbell exercise or fix a broken fidget spinner. They want to watch a stranger talk about themself before (eventually) explaining how to do the dumbbell exercise.  Think of it as a 2-3 minute talking selfie.



STEP #2 – THE INSTRUCTION (Tell, Don’t Show)

This is the 2nd Act of your movie. It may seem like a great time to actually show the task you’re instructing...



C’mon, this is the part where you sit in front of the camera (it takes too long to stand), and talk the viewers through each step in the process. Be sure to include lots of anecdotal evidence that your methods are true, and do not miss any opportunity to drone on about potential exceptions to the procedures you’re describing.

Avoid including helpful visual references, or footage of someone actually doing what you're instructing. If you show actual video of someone replacing a doorknob, the viewers may quickly pick up on how to do it and stop paying attention to what you are saying.

Worse, if you show yourself doing what you are instructing, it will limit the instructional videos you can make to only things you actually know how to do. #fail

STEP #3 – THE CONCLUSION

This is where you remind the viewers that they just spent ten minutes watching you tell them how to make a 1-minute microwave cake in a mug. The best way to do this is by rehashing every detail again in the most redundant way possible. You don’t want anyone to miss out on all that knowledge you dropped!




STEP #4 – THE POINTLESS 4th ACT

At this point, you've got them. You can do whatever you want even if it doesn't make any sense in the context of the video.



There you have it. Follow these tips and you'll be a viral instructional video star in no time. And then you can make an instructional video telling people how you did it! (please link to this page if you do).